According to Statista, 2020 was the year that created the greatest boom ever in virtual events organised by cultural organisations. Specifically, 24,9% of museums worldwide started organising online events during the lockdown and 52% of individuals asked in the U.S. expressed their intention to visit virtual events during the next year.
By turning an event into an online one, not only can your organisation reach a much wider audience but it can ensure easiness of attendance, safety, a smaller cost, and a lower carbon footprint. However, online events require special preparation and have their own set of guidelines to be successful.
Activity: Play the video on planning online events and identify the key areas for your organisation.
Planning your online event
This section allows you to practice your skills in planning an event by going over the planning list.
Activity: Read the 11 step planning list to help you organise an online event:
Event planning should include choosing the theme and goal, audience, format, platform, host, venue, time and date, marketing of the event, the use of technology and evaluation questionnaire.
Activity: Write and define every step of an imaginary virtual (online) event of your choice.
<< Web sites
Effective online searching, media literacy
Media literacy is the ability to access, analyse, evaluate, and create media. Whether you are looking for sources to help write a post, publish in your organisation’s blog or website or searching valid sources to create a report.
Activity: Review the information on media literacy and effective Web searching.
Spotting false or misleading information
Beware of sensationalised or exaggerated article titles that prove to be misleading after you’ve read the article or are click-bait just to generate traffic into the site or webpage.
Unreliable and unsubstantiated information trying to create controversy or conspiracy theories must never be used as a source.
Always check the validity of any data or facts through identifying original sources. False information is not always intentional but even serious authors and websites might make a mistake.