Organisation Web sites
Websites are a crucial part of the functionality and visibility of your organisation.
According to Forbes, there is many characteristics to keep in mind to have a good website like avoiding long web address or to make it pronounceable. It is crucial to have a web domain name that is easily memorable.
Keeping your organisation website active and alive
There are plenty of reasons why you should invest a little time into keeping your organisation website fresh and up-to-date. Potential donors want to see you’re active and flourishing.
Activity: Read the web site basic check list of things you need to do to make sure your organisation’s web site is in good health
Here are some practical things to do
1. Schedule updates – plan and carry out updates on a regular basis.
2. Share the load – get all your team involved, and set up a rota for writing content
3. Integrate feeds from your social media accounts to your website
4. Be realistic if you can’t maintain a news blog, it may be best not having it.
5. Look for quick wins – reuse content you may have written elsewhere, or make the most of things you do anyway.
6. Review – take the time, at least every 6 months, to review how the Web site is going.
Activity: read these tips to keep your web site alive and plan a schedule of web site actions
Using Apps for fundraising
This section deals with creating a fundraising app (application) for an organisation.
There are many benefits to having an app but their development requires time and funding. Apps reach a younger audience, as they spend a lot of time on their phones and they are more likely to use digital payment methods rather than other means. Thus for cultural organisations and for fundraising apps in particular.
According to a survey by Moneymailme, 72% of 18- to 25-year-olds would be ready to donate to charity using a mobile app. Meanwhile, 62% say they would feel frustrated if they were forced to donate in another way, such as with cash or via the telephone.
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Choosing the right type of fundraising app
Fundraising apps are helpful tools that drive your organisation’s fundraising campaigns by helping you raise more money. There are numerous apps that can provide fundraising income, this section looks at some of the points to bear in mind when making your selection.
Activity: explore the information on choosing a fundraising app
Newsletter and e-mail marketing
This section looks at how to use newsletter and email marketing effectively and respect GDPR Regulations
Newsletters are powerful marketing tools. They allow you to communicate personally and directly with your audience of choice, like writing a letter that is addressed just to them. If used correctly they can build a strong relationship with your supporters, motivate to act in your favour, create links with your social media and even, influence them to donate directly to your cause.
However, caution must be exercised when you are using them so that you infringe the receivers’ personal space or use their personal data without permission.
The European Union introduced GDPR (General Data Protection Regulation) in 2018. It was a new set of laws designed to safeguard personal data and inform the decisions of marketers.
Create your own newsletter
The next activity is about practicing your skills in creating a newsletter.
Activity: Read about the following offer of paid events in the Albertina Museum in Vienna. Then create a newsletter informing members of your mailing list, motivating them to use this service.
You can use Canva or your own newsletter tools to create the newsletter layout and write the content.
Check your newsletter against the following criteria: aesthetics, correct grammar and spelling, unique and interesting content, call to action, potential for connectivity or “bounce” with your website and/or social media.
To recap this section view the summary presentation on organisation Web sites, apps and newsletters