ArcGIS Storymaps is a Web application that allows you to integrate maps, text, photos, audio and video into a story with functions such as swipe, pop-ups, and time sliders.
Activity: Set Up a free account at ArcGIS StoryMaps
Then look at the presentation on storytelling with maps.
Synopsis Project: storytelling with maps
Find out more about using Storytelling with maps in a cultural heritage context.
Activity: Look at the presentation on Visualisation and Storytelling With Maps.
Synopsis Project: visualisation and storytelling with maps
On the ESRI ArcGIS StoryMaps website, under <Resources> you will find advice and tips to help you make your stories.
Activity: Visit the Arts & Culture Album to view the ways StoryMaps are being used.
You will have noticed that there are opportunities to integrate interactive maps into your stories.
Creating powerful storymaps
Activity: Follow the step-by step guide to create and publish a StoryMap
Examples of storytelling for Cultural Heritage projects
Look at the following examples of Storytelling for cultural heritage
Europeana
Europeana shares European cultural heritage for enjoyment, education and research. It gives access to millions of books, music, artworks and more. Visit Europeana: Discover inspiring European cultural heritage:
The FEST Network
The Federation of European Storytelling (FEST) is an international network of organisations, networks and associations active in the field of oral storytelling. Visit the FEST Network
The EMOTIVE Project
Emotive is an EU-funded heritage project that aims to use emotional storytelling to dramatically change how we experience heritage sites. Emotive has engaging stories that can be experienced while at a cultural site or remotely. Visit the EMOTIVE Project
View the EMOTIVE video
AthenaPlus 
AthenaPlus is a Best Practice Network with the objective is to make cultural heritage more widely accessible through Europeana. Visit Athena Plus