iii) Thanking the donors
The narrative of the campaign must accompany the donors until the end of the fundraising project. For this, you must foresee from the beginning the content, channels and the budget that you will use to let donors know that the campaign has been successful and to thank them for their contribution.
Activity: Make sure that your storytelling plan includes the proper tools to take the campaign back to the public. This should include:
– documentation of the intervention financed thanks to the campaign
– rewards for supporters
– digital tools for large-scale dissemination of results
Update your Project Sheet to include thanking the donors.
The museum provides you with some photographs of the restored painting. These include:
Pictures of the handling of the painting and
Pictures documenting the restoration of the painting
Activity: Select and use some of the pictures provided to create a storytelling output to thank your donors for their contribution.
Once you have created your thank you output, take a look at the brochure that tells the story of The Great Absent campaign and review the contents and actions of a successful fundraising project! You can also download and see some pictures of the donor ceremony held in the museum.
The best way to continue practicing your digital fundraising and storytelling skills is to study success stories. Identify campaigns or audience engagement interventions that affect you and analyze for each of them:
– The channels: which channels were used and how?
– The content: how does the campaign “speak”? What is the emotional hook it uses to engage the audience?
– The targets: who is the campaign aimed at and how does it differentiate channels and language according to the different targets?
– The feedback: how does the campaign reward and thank donors?
Activity: explore a selection of European storytelling & fundraising case studies.