This is the SYNOPSIS Project Fundraising Campaign Simulation module
Activity: Examine the Learning Outcomes of the Fundraising Campaign Simulation module
The module is organised in 3 parts:
Step 1) Collect the info
Step 2) Create the campaign
Step 3) Analyse the results during and after: the campaign and thank the donors
You will be able to compare, step by step, the campaign you are planning with a real campaign carried out in the past by Musei Reali.
Remember that there are no right or wrong answers: at each step, use the materials from the original campaign to check if you have considered all the significant aspects.
Step 1) Collecting the info
To organise a fundraising campaign, you need to develop a project sheet with three key pieces of information:
1. Info on the cultural heritage organisation
2. Info on the subject of the campaign
3. Info on budget
1. Getting Information on the cultural heritage organisation
First of all, you need to know the organisation for which you are creating the campaign:
What is its history?
What are its values?
What audience engagement activities have it already organised?
Who are they aimed at?
What is its “language”?
What channels does it use?
Activity: Read the basic information about the museum
Activity: Search the internet (website, social networks, etc.) and collect the most important information on the Musei Reali organisation