This is the SYNOPSIS Project Fundraising module
Fundraising is often seen as a tool limited to financing something specific. Instead, it is a permanent strategic activity involving entrepreneurial strategies, financial and digital positioning, and digital marketing techniques. Therefore, fundraising should become a mindset, an orientation within organisations of all kinds, as a tool for economic development.
In this module we learn about how to exploit funding opportunities, create a fundraising campaign with storytelling and how to use innovative sources of funding, such as EU funding opportunities, private/public, crowdfunding, banking and so on.
Activity: Review the Fundraising Module Learning Outcomes
Use the diagram to consider who are your target audiences.
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The Fundraising Dictionary developed by the Association of Fundraising Professionals describes fundraising as the “raising of assets and resources from various sources for the support of an organisation or a specific project”
Activity: Watch the video and then explore the resources listed below
Resources to explore
The Regulatory Framework for Fundraising in Europe
Fundraising myths to dispel