Introduction to the Digital Skills Module

This is the SYNOPSIS Project Digital Skills module

Activity: Examine the Learning Outcomes of this module

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Download all the Module 3 presentations (zip file)

Digital skills are imperative in the operation of all cultural organisations. The capabilities, the strengths, the competitive advantages offered by using digital tools and technologies are immense. At the same time, the media used to tell stories and raise funds are becoming more numerous. This module seeks to help learners identify and use digital media with the greatest impact and provide learners with the ability to use these media effectively to further their organisation’s causes.

Activity: Look at the presentation introducing the Digital Skills module and examine the skills and areas this module will cover

Synopsis Project Digital Skills introduction

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Choosing the right digital tools for fundraising 

Choosing the right tools for fundraising can save you time, energy and funds.

Regarding Fundraising the most important digital tool to use is a suitable Contact Management System (CMS) in order to maintain, develop and communicate with your contacts and prospects effectively.

Contact Management may also be referred to as CRM (Customer Relations Management) which relies on the same principles.

crm diagram


Activity: Explore the free (or low cost) digital contact management tools found here: Identify those that might be useful for your organisation to use.

crm image

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