The STORIE project is focussed on the development of capacities of rural businesses to design and promote sustainable tourism products based on intangible cultural heritage. As in SYNOPSIS, STORIE has considered Storytelling and Narrative Techniques as key for the development, sustainability and growth of their businesses.
As such part of the training materials developed show rural businesses how to use creativity and storytelling to design and market their products and services which are based upon intangible cultural heritage. Materials also of interest for those active in the cultural sector.
According to UNESCO, intangible cultural heritage is the practices, expressions, knowledge and skills that communities, groups and sometimes individuals recognise as part of their cultural heritage. It includes traditions or living expressions inherited from our ancestors and passed on to our descendants, such as oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature and the universe or the knowledge and skills to produce traditional crafts.
While fragile, intangible cultural heritage is an important factor in maintaining cultural diversity in the face of growing globalisation. An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life.
For more information about the STORIE project see: http://projectstorie.eu/
SYNOPSIS is an Erasmus Plus project looking at Storytelling and Fundraising for Cultural Heritage professionals. The project is producing an online training course to support the cultural heritage sector in developing storytelling and fundraising to engage interested people.
The first module of the training course has now been produced for testing and piloting. It concerns the use of storytelling. Storytelling skills play an important role in helping connect people tp cultural heritage. Cultural Heritage storytelling is concerned with “communicating through stories”, creating narratives through which a cultural heritage enters into an emphatic relationship with people, managing to arouse public emotion. The purpose is to engage people to protect, exploit cultural heritage, and support it financially.
By improving their storytelling, professionals will be able to design a range of communication strategies and adopt digital media to be used in educating people and promoting culture and art.
By the end of the storytelling module, participants should:
– Be aware of using narratives and (serious) storytelling techniques
– Understand the use of storytelling processes and its main benefits
– Have explored and assessed digital storytelling and examples in fundraising
– Created an outline for a digital story using storyboarding
– Identify and select digital storytelling tools according to their own aims and needs and
– Plan a digital storytelling campaign to promote engagement with target audiences.
Play the video: 7 tips on Storytelling for Cultural Heritage from Europeana
There are places in Italy so-called “marginal” because they are far away from the areas where the life of the country happens. The reason is that maybe they are outside the flows of mass tourism or because they have been victims of natural disasters. The communities of these places often need to rediscover their identity and start again to imagine a future.
On the other hand, some people are moved to travel not only by the desire to post photos on social media but by that of creating an intimate relationship with the territory they are exploring, people who experience the journey as an exchange and not as a simple consumption of a need.
Thus was born NONTURISM: an alternative tourist guide that combines these two aspects, proposing itself as a meeting point between communities and this kind of tourists.
Artists, historians, economists, sociologists, and botanists during a residency helped the inhabitants to regain possession of their heritage of memory by giving life to walkable itineraries that include stories, routes, structures, local food, and wine.
The result is a sort of little piece of art which holds and tells the identity of an entire territory.
The guide stems from an idea by Sineglossa and Riverrun and is published by Ediciclo Editore.
Discover more info here.
Founded in 1860, the museum of Palazzo Madama is now housed in one of the oldest and most fascinating buildings in the city, with architectural and historical evidence from the Roman age to the Baroque by Filippo Juvarra. The collections contain over 60,000 works of painting, sculpture and decorative arts from the Byzantine period to the nineteenth century.
An eighteenth-century Meissen tea, coffee and chocolate service in porcelain, formerly in the possession of the Taparelli d’Azeglio family, was successfully purchased in May 2013 by the Museo Civico d’Arte Antica di Torino through a vast crowdfunding campaign, the first ever attempted by a museum in Italy. The piece was to be auctioned as part of Bonhams million pound London sale of the Marouf Collection in May, but it was secured by the museum in a private treaty sale. In less than two months, the museum was able to gather the sum required.
The success can be ascribed to the exciting story of dispersion and recovery, which undoubtedly involved emotionally the Museum’s visitors and attracted new audience, especially among young people. Moreover, the story was perceived as closely connected to the history of the Museum and of the city. The acquisition increased the sense of community and the trust in the Museum’s policies.
Museum website: www.palazzomadamatorino.it
More than just visits, Les Visites de mon Voisin are storytelling, high-performance, alternative routes that give a transversal reading of the city, through its urban planning, its history, its sociology. They provide an alternative guided tour in the city or different buildings of Brussels.
The content is very rigorous and the tone and approach is very relaxed. The visits have a performative dimension with a “gesticulate conference” approach. Different digital tools are used during the visits to illustrate the subject with archive images, pictures of the maps, photos as a way of grasping the city in all its depths (for instance WhatsApp, through which neighbours send archive images directly to visitors’ phones).
A “second face” of the project takes place on social networks. Les Visites de mon Voisin plays as a small alternative media about the city, history and town planning.
Gaspard Giersé “is a Archaeologist and artist, fanatical about history, urban planning, human geography and above all about creating cross-cutting content where everything connects, in this city he knows like the back of his hand, from squats to royal palaces. With his passionate approach tinged with Brussels mysticism, he delivers a vision of the city full of lightness and subversive pedagogy”.
Vassilia van der Heyden is a high-flying producer and strategist in the world of entertainment, multiple talents to set the framework for Les Visites de mon Voisin. From the collection and recovery of all different keys and a remote guidance of the groups, she reigns supreme behind the scenes of this project.
To find out more visit https://www.lesvisitesdemonvoisin.com/l-equipe and on Facebook https://www.facebook.com/VisitesdemonV
‘It is night-time. All the visitors and guards have left the museum. The restaurant and gift shop are closed. The museum sleeps…or maybe not?!!!’ NOT SO! Exhibits come to life and a trail of encounters and events lead to a hunter’s paradise garden and a film screening.
This film was created by a group of eleven children, aged 7 to 10 years old, during a five-day workshop organised by the Education Department of the Benaki Museum in Athens, Greece. While experiencing the procedure of creating an animation film, the children familiarised themselves with the museum’s collections representing three historical periods of the Greek culture. The scenario, drawings, stop-motion photography, narration and sounds were all the product of teamwork with every child playing a basic role in the procedure. The group created a fresh and entertaining short film, inspired by the museum and its collections.
The Benaki Museum in Athens, is one of the Museums featured at the SYNOPSIS project for its ability to employ Storytelling for Fundraising.
See the film
Oderzo Cultura Foundation is a non-profit organization that protects and promotes thecultural heritage of the Opitergino territory, in the Italian region of Veneto. With the exhibition “L’ANIMA DELLE COSE, RITI E CORREDI DALLA NECROPOLI ROMANA DI OPITERGIO” they use a storytelling methodology to explain six centuries of history. Through the voice of Phoebe, one of the inhabitants of the Roman Opitergium, the journey brings the visitors through unpublished finds, to discover the ancient city and its inhabitants: characters and lifestyles from the world of the dead that reveal themselves in the world of the living.
The exhibition will continue until February 2021. Find out more https://www.oderzocultura.it/lanima-delle-cose/
“Arte en Ruinas”, created by José Luis Díaz, was originally conceived by its author as an online blog to record the history and current situation of historic buildings in the region of Extremadura. The blog aims to vindicate the care and importance of the region’s material cultural heritage. José Luis kindly agreed to take part in SYNOPSIS as a Best Practice case study, so we hope you will feel inspired when visiting this site.
Currently, and thanks to a successful crowdfunding campaign, the stories on this blog have been published in a book Arte en Ruinas. Guía del Patrimonio Olvidado de Extremadura, which can be purchased online. In addition, a virtual map of Extremadura has been created which locates all the historical buildings for those interested in going to discover them!
Understanding the role and relevance of storytelling and fundraising in the cultural heritage sector is the main aim of the SYNOPSIS project. In order to develop this the project team have been carrying out interviews with professionals working in the sector.
Under COVID restrictions this has not been easy to complete as closures have been widespread. So the partners have decided to gather information using online methods. Therefore, SYNOPSIS partners are carrying out a short survey of those working in the cultural heritage sector. So if you are involved in cultural heritage, we invite you to support the project activities by answering a very short survey on fundraising and storytelling in the sector.
Link to the survey