The Fundraising Campaign

2. Info on the subject of the campaign

Together with information about the organisation for which the campaign will be carried out, you need to know the cultural heritage “object” (artwork, cultural site, etc.) on which the campaign will be set up.

fundraising image

A Project Sheet is the basis on which a fundraising campaign can be organised. The Sheet is normally divided into three parts:

A – a description of the object, artwork: a short but exhaustive text that contains, in an organic and emotional way, all the main information on the artwork (e.g., photos, author, date of creation, dimensions, materials with which it is made and construction techniques, but also its historical context, its commissioning, the circumstances in which it was damaged)

B – a description of the necessary interventions: for example, in the case of a restoration, the restorer provides technical information on the operations that the artwork requires (types and extent of damage and types of restoration work required)
Annex Data 2: Interventions list

C – the detailed table of costs: for example, in the case of a restoration, the restorer provides the detail of the costs: cost of materials, hours of work and hourly cost of the work of a restorer

3. Budget Info

Finally, you need two important pieces of information about the budget:
– the goal of the campaign, i.e., what is the fundraising goal: remember that in creating a detailed cost table you must consider not only the out-of-pocket costs (e.g., costs of restoration such as materials, work hours, etc.) but also the costs for document the process!
– the budget allocated to the campaign, i.e., how much the cultural heritage organization is willing to invest for the production and implementation of the fundraising campaign

<<  Campaign introduction


Activity: Your client is Musei Reali in Turin. Your goal is to get the funds to restore a painting. The museum provides you with the following materials:
Info on the museum
Info on the painting to be restored
List and costs of the restoration work



Starting from these materials, create a Project Sheet for the intervention.

Absent painting photo

Activity: Compare your Project Sheet with the final Project Sheet of the Great Absent project, a Musei Reali fundraising campaign..

Creating the campaign >>