Museums perform many different roles, as they educate, inform, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities. Museums are likely to involve active participation and they may even play active roles in enabling social change.
More than ever after the first analyses regarding the impact of Covid-19 on cultural enterprises, fundraising is outlined as a perfect strategy to obtain general benefits for all the partners involved. Museums need money to maintain their collections. Most museums are only able to display a small proportion of their artefacts, but they are required to maintain, preserve, and store other donations.
There are three main sources of funding for most museums, these are public funding, donations and endowments, and earned income
When fundraising, museums need to ensure active regular communications with donors and other supporters. These groups need to be Informed about how their contributions impact on the work being done and the value to the institution and society.
The strategy planned by the Museo nazionale Scienza e tecnologia Leonardo Da Vinci to involve donors external to the museum’s missions is called “project sponsor” where any sponsors, supporting specific initiatives, enjoy benefits such as greater visibility, multi-channel marketing, privileged use of event spaces, dialogue with the communities of reference and special personalised activities, also giving the possibility to customise the type of collaboration with the museum.
Project description (in Italian)