The Museum of Cycladic Art in Athens organised the exhibition “Kallos, The Ultimate Beauty” (29/9/21 – 16/1/22). “Kallos” is an ideal developed in Ancient Greek thinking and was expressed by the epic and the lyric poets, initially referring to outward beauty. From the 6th century BC, philosophers referred to Kallos as a combination of physical beauty and virtues of the soul.
The exhibition displays three hundred emblematic antiquities from fifty two museums and collections from Greece, Italy and the Vatican.
The exhibition was curated by Professor Nikolaos Chr. Stampolidis and Dr. Ioannis Fappas, was done with the generous support of L’ Oreal and was visited by thousands of people. The exhibition was also the inspiration of a new collection of items that are sold in the museum shop and the e-shop.
The museum received excellent publicity on the Greek and International media through many press releases before and during the exhibition. “Kallos” is an example of a good practice of the cultural world cooperating with the business world, for the benefit of both.