Cultural heritage professionals work a lot with different tourist organisations to promote their activities. Cultural heritage tourism is thus an important area for them to work with.
The National Trust for Historic Preservation defines cultural heritage tourism as “travel to experience the places, artefacts and activities that authentically represent the stories and people of the past and present, including cultural historic and natural resources.”
Cultural Heritage Tourism is one of the main tourism interests of the “Silver Tourist”, a tourist which is older of age and mostly looking for cultural related experiences when travelling. Being able to show potential donors and supporters, that “your” cultural heritage has raised interest from this target group can help you in your fundraising efforts.
Paying visitors are an important source of income for many cultural entities, and storytelling techniques can help you to capture this tourism segment. It is just 2 sides of the same coin.
Those working in this area can use the storytelling competences and skills acquired in SYNOPSIS training to help attract more silver tourists
If you want to know more on how to design a tourism experience for this particular target group (and use digital tools to do so), check out eSilverTour a project which aims to improve the quality of the tourist services promoted to this target group.
For more information, visit https://www.esilvertour.eu/