intangible rural heritage

Telling STORIES for rural businesses

The STORIE project is focussed on the development of capacities of rural businesses to design and promote sustainable tourism products based on intangible cultural heritage. As in SYNOPSIS, STORIE has considered Storytelling and Narrative Techniques as key for the development, sustainability and growth of their businesses. intangible unesco image

As such part of the training materials developed show rural businesses how to use creativity and storytelling to design and market their products and services which are based upon intangible cultural heritage. Materials also of interest for those active in the cultural sector.

According to UNESCO, intangible cultural heritage is the practices, expressions, knowledge and skills that communities, groups and sometimes individuals recognise as part of their cultural heritage. It includes traditions or living expressions inherited from our ancestors and passed on to our descendants, such as oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature and the universe or the knowledge and skills to produce traditional crafts.

While fragile, intangible cultural heritage is an important factor in maintaining cultural diversity in the face of growing globalisation. An understanding of the intangible cultural heritage of different communities helps with intercultural dialogue, and encourages mutual respect for other ways of life.

For more information about the STORIE project see:

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